Amsterdam, 4 July 2018 – Aad van Musscher (’80) has been appointed commercial director of We adapt, the Creative Management Platform for video. Van Musscher is responsible for all commercial activities at the adtech startup. We adapt makes dynamic advertising accessible to advertisers and agencies.
Van Musscher has previously worked on international accounts at home and abroad in which he was responsible in various roles for the sales and marketing of video platforms, including IBM Watson Media & Cloud Video, StreamAMG and Company Webcast.
Aad van Musscher: “With my expertise and experience in video marketing platforms, I’m at the right place at We Adapt, partly because dynamic advertising, like programmatic buying, will also become the basis for every advertiser. My aim is to expand our existing customers such as KLM, NS and Mazda in the short term with other great brands, from start-up to corporate organization. “
The Creative Management Platform (CMP) from We adapt is a SaaS environment where video ads are dynamically generated and distributed to online video via DSPs, Digital Out-of-Home and social channels Facebook, Instagram and Youtube. The various videos can be used to increase the relevance and optimization of campaigns, as a result of which the added value for consumers increases and the Return On Investment (ROI) is increase.