Adtech startup ‘We adapt’ secures another round of funding

29 Nov. 2017

Amsterdam, Tuesday, 29 November 2017 – Dutch adtech startup We adapt has gained €500,000 in funding, from CNBB and Tablomonto, five months after launch. The investment will allow the data-driven business to further develop its Creative Management Platform (CMP), to make the SaaS platform available to brands and agencies. A number of global advertisers have already pioneered with We adapt’s programmatic creative advertising system.


Programmatic creative advertising – the new innovation in programmatic – means that the timing of the ad and visibility among the target audience are data-driven, and the message is also made relevant via data. We adapt generates video ads on a large scale, based on dynamic templates. For the distribution of the ads, We adapt established third-party integrations with all major ad tech platforms.


Founder and CEO of We adapt, Maarten Boon comments: “Many brand marketers are eager to embrace data-driven innovation, but they don’t know how to implement programmatic creative advertising in a scalable way. With our platform, brands and agencies can create infinite versions of one existing ad, dynamically, thus enabling them to always show the most effective ad to the individual customer, in a efficient and measurable way. Our investors know there’s a high demand for this.”

Software-orientated investment fund CNBB has previously invested in digital asset management platform Bynder and email marketing software Spotler. Tablomonto is an investor in subscription-based startups like Boldking and flower delivery service Bloomon.


Boon adds: “CNBB and Tablomonto bring with them a wealth of experience within e-commerce and the software industry. This makes them the ideal sparring partners to support the ambitious plans we have for our data-driven ad platform.”


Managing Partner of CNBB, Arco van Nieuwland comments: “We’re investing more and more in marketing ventures. Data-driven advertising and video are two of the biggest developments in internet marketing. This combination is at the core of We adapt.”